Financial Advisory Director
Our Group Founding Director’s foray into the Financial Services Industry began with a simple notion that no family should be brought low due to a lack of Financial Literacy. Having gone through a tough start financially due to familial reasons; Christina’s vision is to build a team of like-minded Advisors that build their practice upon doing right by their friends and referred clients while maintaining competency in the many areas of Financial Planning.
As a result, the Team has not only grown in numbers but are certified in matters of Advisory as well as Estate Planning while leveraging the strengths of a client centric Financial Advisory Firm (Financial Alliance Pte Ltd) to provide our client’s a greater array of solutions to meet varied needs.
Wealth Advisory Director
About Our Co-Founding Director — Damien Goh
With 20 years of experience across Singapore’s financial landscape, I’ve had the privilege of working on both sides of the industry. My first decade was spent in banking across UOB, National Australia Bank, and finally DBS. The second decade — and the one that shaped me most — was in financial advisory.
Stepping out of the banking world wasn’t a career leap; it was a conviction. After years in the system, I saw first-hand how even financially trained professionals often lacked proper, holistic financial guidance. If bankers themselves weren’t getting good advice, what more the everyday Singaporean? That realisation fueled my mission: to raise the level of financial literacy in Singapore, one meaningful engagement at a time.
What continues to drive me, even after hundreds of conversations, is the moment when planning becomes real — when claims happen. Big or small, the impact on families is outsized. I’ve seen how a properly structured plan preserves dignity, protects dreams, and keeps households standing through their hardest seasons.
Another part of my work I treasure is helping families and business owners navigate estate complexities. Untangling those conundrums and ensuring that wishes are honoured — not lost to paperwork, conflict, or confusion — is deeply fulfilling. Behind every estate plan is a family’s legacy, and I consider it a privilege to safeguard it. On a personal level, becoming a father to two boys — now 6 and 9 — has reshaped how I view money and responsibility.
I went from a carefree “dinky” lifestyle to a family man whose decisions carry weight. Parenthood deepened my conviction that financial planning is not about numbers; it’s about the people who rely on us. It’s about giving our loved ones the security and opportunities they deserve.
Together with my wife, we founded Pinnacle Wealth Advisory, a director group built on heart, conviction, and a shared belief that financial planning must be human, personal, and done with excellence. We serve everyday individuals and families, as well as professionals and entrepreneurs, across the full spectrum of financial needs — from accumulation to protection, distribution, and property financing.
At Pinnacle Wealth Advisory, we don’t just manage finances. We honour stories. We protect futures. And we journey with clients through life’s most important decisions.
If you’re just beginning your Financial Planning journey, seeking a second opinion on your current plans and investments or even a career change to an exciting industry and we’ll reach right back to you.
